A mother of 3, my mother - Kiranbala's mind could not stop wondering about a job! Belonging to an orthodox Rajput family, having 3 school going toddlers, she could not go out and work. That's when she told my father about her idea of making soft toys at home and my father, very obviously, jumped in!

She was the 'First Woman' in our family to start a business. Studying the market dynamics, my passionate lady went beyond the boundaries of society to set up a manufacturing unit. Who knew little Mayuri (me) was also interested in distributing soft toys to the local retail shops in Udaipur with my father! As the business was at its peak, we even set up a shop for ourselves!!

10 years into the business were indeed historical for a middle class family like us! However, the dream crashed with the entry of Chinese products into Indian market. As Chinese stuffed toys were machine-made, Indian retailers made huge profits from them. The tough competition led to cost-cutting that made it challenging for the handmade industry. Surviving in such market conditions was nearly impossible hence the business shutdown in 2010.

With the help of my little sister, we started posting little clips on Instagram. We went absolutely viral!!! Completed 10k, then 20 and we also hit 100k soon ;) We made so many toys all these years with great quality and took all over social media. But my heart was somewhere else.

I just had a little idea of turning old baby clothes into memory quilts. I gathered some outfits from friends, cut them and made a quilt as a sample. Posted a random shot as a reel on my instagram page and boom! 3 million views on the first reel itself. Hundreds of orders poured in and we had to shut the soft toy business completely!

Till date, we have catered to more than 2000+ customers and created thousands of keepsakes. We also launched few more keepsake products and gained more than 250,000 followers on Instagram. We are a pioneer of keepsake industry in India and continue to provide our beloved customers, the bestest and highest quality of keepsakes :)

At Eddie Teddie & Co., we believe every piece of clothing holds a story worth keeping. Based in India, our all-women artisan team specializes in transforming cherished baby onesies, sarees, and uniforms into premium, handcrafted memory bears, lions, and keepsake quilts. Having successfully delivered over 2000+ memories nationwide, we are a trusted leader in sentimental textile art. Our mission of empowerment and craftsmanship has been featured by The Better India, local newspapers and Humans of Bombay. Every stitch is a commitment to preserving your most precious life chapters with "Matchless Quality."